Google Analytics 4 (GA4) is the latest iteration of Google Analytics. It has been designed to keep up with the rapid changes in user behavior, technology, and user expectations in order to provide the best analytics tools available. GA4 is a new type of analytics property that is far superior to Universal Analytics in providing insights into modern web usage.
Is Google Analytics 4 superseding Universal Analytics?
Yes, GA4 is replacing Universal Analytics. Google Universal Analytics will no longer process new hits after July 1, 2023, so it is important to start preparing for the transition now. This will ensure that you have a comprehensive history of data to draw from when the switch is made.
Should I Upgrade to the Latest Version of Analytics?
It is not recommended to switch your Google Ads campaigns immediately to work off GA4 data. However, you should set up a new Google Analytics 4 property with goals/conversions tracking now. Make sure to keep track of the data and take advantage of new features as they become available. Be sure to test your new implementation thoroughly and monitor your Google Ads Conversion results closely before making the switch.
Why should I migrate to GA4?
GA4 is a privacy-focused tool that helps marketers track user data in a reliable and compliant manner. It uses advanced machine learning techniques to provide insights and help marketers optimize their campaigns for better results. Additionally, GA4 offers up-to-date features and support for cross-platform and cross-device user journeys. To find out more, read the Google Marketing Platform announcement. Similar words: analytics, tracking, insights, optimization, campaigns, returns, investments.
What is the price of the new system?
Like Universal Analytics, Google Analytics 4 is free of charge to use. There are no costs associated with the use of this analytics platform.
Can Jiffystacks Help Me Set Up Google Analytics
Absolutely! We are happy to assist with digital marketing. Learn more about our comprehensive digital marketing program here or reach out to us today to begin monitoring Google Analytics data!